DTW24-Ignite: Sunrise's strategy to transition from a traditional telco company to a "techco"
The video discusses Sunrise's strategy to transition from a traditional telco company to a "TechCo" by offering cloud services tailored for Swiss SMEs. It outlines their research process to understand the SME cloud market needs in Switzerland, the key pillars of their "Sunrise Business Cloud" solution (cloud foundation, data/AI, and flexible workplace), their approach to partnering with AWS as the cloud provider and utilizing indirect channels for scale. The core focus is on simplifying and guiding the cloud journey for SMEs with bundled solutions, advisory services and cost control.
Nicolas Chabrier
Business Development, Cloud Strategy, B2B
Sunrise